Frequently asked questions.

General Consulting Questions

  • Our engagements typically range from 3-12 months, depending on your goals and the scope of work. We find that meaningful business transformation requires time to implement, test, and optimize strategies. However, we also offer specific project-based engagements for distinct initiatives.

  • Unlike traditional consultants who simply provide recommendations, we have the capabilities to act as your dedicated guides throughout the entire journey. We combine strategic expertise with the option for hands-on implementation, ensuring that strategies don't just look good on paper but deliver real-world results. Our team has over two decades of experience working with both startups and global corporations, allowing us to bring best practices from various industries to your business.

  • Success metrics are established at the beginning of each engagement based on your specific goals. These might include revenue growth, market share, lead generation, conversion rates, operational efficiency, or other KPIs. We provide regular reporting and analysis to track progress and adjust strategies as needed.

Marketing Services

  • We have significant experience across multiple business sectors and industries and we've developed particular expertise in both B2C and B2B services, including technology, e-commerce, professional services, and consumer brands. However, our methodologies and strategies can be adapted to any industry, and we often find that our unique blend of cross-industry experience brings fresh perspectives to our clients regardless of their specific industry.

  • Our team continuously invests in professional development, attends industry conferences, and maintains certifications in the latest marketing technologies. We also run regular pilot programs to test new platforms and strategies before recommending them to clients.

  • We don't guarantee specific metrics due to the many variables involved in marketing success, and we also encourage you to avoid anyone or agency who promises they can. We do guarantee our commitment to achieving your goals and adjusting strategies based on performance data. We're transparent about potential outcomes and set realistic expectations based on our experience and market conditions.

Digital Marketing & Technology

  • We maintain strict data security protocols and stay compliant with regulations like GDPR and CCPA. All client data is handled securely, and we regularly audit our security practices. We'll also help ensure your marketing activities are compliant with relevant regulations. Lastly, we are also open to signing regular non-disclosure agreements with all of our clients.

  • Yes, we have experience with most major marketing platforms and can either work within your existing technology stack or recommend improvements. We'll evaluate your current tools and suggest optimizations or alternatives based on your needs and goals.

  • We take a practical approach to AI integration, using it to enhance efficiency and effectiveness without losing the human touch. This might include AI-powered analytics, content optimization, predictive modeling, generative AI, or automated customer service solutions, always aligned with your specific needs and capabilities.

Business Operations

  • While we handle the heavy lifting, client involvement is crucial for success. We typically require regular check-ins with key stakeholders and access to necessary information and resources. The specific time commitment varies based on the project scope, but we're always clear about expectations upfront.

  • Our agile approach allows us to adapt to changing circumstances. We conduct regular reviews and can adjust strategies based on new information, market changes, or shifting business priorities. Our goal is to help you succeed, even if that means modifying our original plans, though this may require adjustments to scope and cost.

  • Knowledge transfer is built into our process. We provide comprehensive documentation, training sessions, and ongoing support to ensure your team can maintain and build upon the improvements we implement. Our goal is to build your internal capabilities, not create dependency.

Investment & ROI

  • ROI timelines vary by project and industry. Some initiatives, like SEO or brand building, may take longer to show full results, from 3-12 months, for example, while others, like paid advertising or operational improvements, can show quicker returns in days or weeks. Essentially, there is no standard timeline for ROI but we do our best to ensure the best results as quickly as possible while creating sustainable practices and success.

  • Yes, we offer various payment structures including monthly retainers, project-based billing, and milestone-based payments as well as options for net terms up to 90 days. We can work with you to find a payment structure that aligns with your budget and cash flow requirements.

  • Retainer services are customized based on your needs but typically include strategic planning, implementation support, regular reporting, ongoing optimization, and dedicated access to our team. We're transparent about deliverables and will provide a detailed scope of work for your specific situation.

  • Do to the complex and custom-tailored approach of our services, we find it’s generally not helpful for most potential clients to see an upfront cost. If you’re interested in finding out more, contact us and we would be happy to share some pricing once we identify some potential solutions!

Getting Started

  • Our onboarding typically includes:

    1. Initial discovery meeting to understand your goals

    2. Comprehensive service agreement

    3. Strategy development and presentation

    4. Agreement on KPIs and deliverables

    5. Implementation kickoff

    6. Regular check-ins and progress reports

  • We our extremely selective about which clients we partner with in order to provide the best and quickest service possible. With this in mind, new clients can be onboarded typically within 1-2 weeks following initial consultation. Full project kickoff timing depends on our current client commitments and your project's scope. We'll be upfront about our availability and any potential timing constraints and work with you to find an optimal schedule.

  • Every proposal is unique, however, to create an accurate proposal, we typically need:

    • Business name, background, and related information

    • Current business metrics and goals

    • Existing marketing activities and results

    • Desired outcomes and needs

    • Budget parameters

    • Timeline requirements

    • Desired services

    • Access to key stakeholders

    • Current challenges and pain points

    Following submission of our contact form, we will follow-up with you for any and all required information.